The proposal of a law in the U.S. that is similar to the law in France stating that retouched photographs of models must be labeled is interesting seeing how much of the U.S.’s advertising uses retouched imagery. Honestly, I do not see a problem with the law as it shows an open communication with the consumer that should be implemented more often. The problem with the U.S. is that businesses and corporations might like to control information like that believing that it can effectiveness of advertising. A woman eyeing an image of a bathing suit in a magazine might think twice about how it looks on herself when a label is placed underneath stating the model has been altered digitally. As for the Getty Images, I think that it is great they are taking a stance against banning retouched models and since they are the largest stock photo agency it really can make others maybe make the same change. All of these efforts are leading towards better open communication with the public and better messages for body positivity which I am all for.
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AuthorJames Caspary Archives
January 2019
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